‘Happy to Give’ Campaign - CWS amazed by great response from customers!
Cable and Wireless’ Happy to Give campaign has stirred up customers’ generosity and sympathy, days after it was launched. With an appeal to help people who are in need, the campaign encourages customers to give their Cable Points to the Special Olympics athletes, the Seychelles Hospice, and children with disabilities. As part of the company’s CSR activities, these groups had been selected to receive much needed assistance under the Cable and Wireless Foundation. This foundation, which was set up in 2005, proactively supports local communities by being responsive to their needs. Staff of CWS also get the opportunity to offer their time, energy, money and other contribution to charities. ‘We decided to opt for something different this year and involve our customers of their own free will and since we sent the first SMS broadcast last Saturday, we are amazed to see that customers have started to immediately give to all three charities,’ says Albert Duncan, PR executive at Cable and Wireless (CWS). ‘Normally, customers would redeem their Cable Points for their own use but now they can choose to have someone else benefit from their own accumulated points. Their quick and generous response proves how people are willing to give and just needed a different platform on which to do so.’ Apart from SMS broadcasts CWS is using press adverts to appeal to customers to give. The current advert features three Special Olympics athletes doing the famous ‘lightning bolt’ of Usain Bolt. The Seychelles Hospice and the Disabled children are also beneficiaries and more information about the three charitable causes will be communicated to customers at the end of the campaign. ‘We are looking forward to seeing the end result of this campaign,’ continues Mr Duncan, ‘as it is then will we know what each beneficiary will be entitled to. We are happy to give and glad that a lot of our customers are, too.’ At the end of the campaign CWS will match each point and convert the total into cash which will be used to purchase needed equipment for the organizations. To give customers simply have to dial #155# from their post-paid or prepaid mobile phone and select ‘I am Happy to Give’ and follow the prompts. The campaign ends February 28th, 2015.